InventOry analytics
Educating sellers on the link between consistent uploads and marketplace success was crucial, and once we introduced inventory analytics, engagement significantly increased as they could see the direct benefits for themselves.
InventOry analytics
Educating sellers on the link between consistent uploads and marketplace success was crucial, and once we introduced inventory analytics, engagement significantly increased as they could see the direct benefits for themselves.
MVP-V1 & beyond
To achieve our objectives we needed to scale up the initial MVP to a fully functioning V1. This involved adding in the remaining main features and incorporating any user feedback. Beyond V1, we began to take a more strategic and future-facing approach.
To achieve our objectives we needed to scale up the initial MVP to a fully functioning V1. This involved adding in the remaining main features and incorporating any user feedback. Beyond V1, we began to take a more strategic and future-facing approach.
MVP
MVP
V1
V1
Optimised
Overview
Add or remove items from your account
Mark an item as Sold or On Hold
Update information of live and draft items
Photoshop the image onto a white background
Release the latest items added to the inventory manager
Handpick items to be featured in the weekly release
Track enquiries, actions and engagement from the marketplace
Enable promotional pricing or discounts to boost sales
Display the inventory in a list format as apposed to a grid
Integrate the Convelio shipping widget to provide custom shipping quotes
Monitor logins, uploads and user interactions from one central dashboard
Manually reorder how items appear in a collection, storefront or category
Allow sellers to promote their items automatically
Develop the seller admin site to adapt to mobile and tablet devices
Crop, rotate or duplicate images directly in-platform
Use AI to generate item listings (title, description, price, and/or category)
Upload an item once and publish it across multiple linked sites
Create invite-only collections for exclusive clients, previews or VIP events
Add or remove items from your account
Mark an item as Sold or On Hold
Update information of live and draft items
Photoshop the image onto a white background
Release the latest items added to the inventory manager
Handpick items to be featured in the weekly release
Track enquiries, actions and engagement from the marketplace
Enable promotional pricing or discounts to boost sales
Display the inventory in a list format as apposed to a grid
Integrate the Convelio shipping widget to provide custom shipping quotes
Monitor logins, uploads and user interactions from one central dashboard
Manually reorder how items appear in a collection, storefront or category
Allow sellers to promote their items automatically
Develop the seller admin site to adapt to mobile and tablet devices
Crop, rotate or duplicate images directly in-platform
Use AI to generate item listings (title, description, price, and/or category)
Upload an item once and publish it across multiple linked sites
Create invite-only collections for exclusive clients, previews or VIP events
Upload and remove an item
Upload and remove an item
Manage sale status of an item
Manage sale status of an item
Edit item details
Edit item details
Remove lead image background
Remove lead image background
Bulk item release
Bulk item release
Curate items for release
Curate items for release
Analytics + performance email
Analytics + performance email
Sale
Sale
Inventory list view
Inventory list view
Shipping quotes
Shipping quotes
Account activity overview
Account activity overview
Custom ordering
Custom ordering
Automated promoted items
Automated promoted items
Responsive mobile friendly designs
Responsive mobile designs
Image editing tools
Image editing tools
Generative AI uploads
Generative AI uploads
Multi-Site Upload
Multi-Site Upload
Private Galleries
Private Galleries
Feature
Feature
V2
i
Streamlined Supply
Streamlined Supply
Streamlined Supply
THE PROBLEM
Sellers are often reluctant to upload and manage their inventory on third-party platforms, finding the process time-consuming and tedious. Many prioritise their own websites or reserve key pieces for special events and preferred clients.
Sellers are often reluctant to upload and manage their inventory on third-party platforms, finding the process time-consuming and tedious. Many prioritise their own websites or reserve key pieces for special events and preferred clients.
Seller Benefits
• Keeps their storefront competitive
• Boosts buyer engagement and visits
• Creates more opportunity to sell
• Consistent brand presence
Seller Benefits
• Keeps their storefront competitive
• Boosts buyer engagement and visits
• Creates more opportunity to sell
• Consistent brand presence
Seller Benefits
• Keeps their storefront competitive
• Boosts buyer engagement and visits
• Creates more opportunity to sell
• Consistent brand presence
Buyer Benefits
• More inventory to choose from
• Streamlines sourcing
• Builds customer loyalty
• Increases likeliness of purchases
Buyer Benefits
• More inventory to choose from
• Streamlines sourcing
• Builds customer loyalty
• Increases likeliness of purchases
Internal Business Goals
• Improves seller retention
• Increases marketplace growth
• Strengthens brand reputation
• Boosts SEO performance
Internal Business Goals
• Improves seller retention
• Increases marketplace growth
• Strengthens brand reputation
• Boosts SEO performance
Internal Business Goals
• Improves seller retention
• Increases marketplace growth
• Strengthens brand reputation
• Boosts SEO performance
why this matters
The key to everyones success is having regular, new inventory being uploaded to the marketplace every week. When buyers return and see the same items repeatedly, it creates a stagnant and frustrating experience. Removing bottlenecks in the inventory manager was essential to keeping the platform fresh and engaging. Here’s why…
The key to everyones success is having regular, new inventory being uploaded to the marketplace every week. When buyers return and see the same items repeatedly, it creates a stagnant and frustrating experience. Removing bottlenecks in the inventory manager was essential to keeping the platform fresh and engaging. Here’s why…
Increase Inventory Volume
Encourage sellers to upload more items regularly by making the process faster and easier.
Simplify Item Uploads
Eliminate unnecessary steps, and improve usability to save time and reduce errors.
Boost Seller Engagement
Provide tools that encourage sellers to stay active and invest more in the platform.
Increase Volume
Encourage sellers to upload more items regularly by making the process faster and easier.
Simplify Item Uploads
Eliminate unnecessary steps, and improve usability to save time and reduce errors.
Boost Engagement
Provide tools that encourage sellers to stay active and invest more in the platform.
Increase Volume
Encourage sellers to upload more items regularly by making the process easier.
Simplify Item Uploads
Eliminate unnecessary steps, and improve usability to save time and reduce errors.
Boost Engagement
Provide tools that encourage sellers to stay active and invest more in the platform.
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3
3
objectives
The Inventory Manager was designed for clarity and efficiency, helping sellers manage large volumes of stock with ease. A clean layout with clear labels and smart filters made navigation and updates quick and easy. From bulk actions to item statuses, every detail supported smooth daily operations.
The Inventory Manager was designed for clarity and efficiency, helping sellers manage large volumes of stock with ease. A clean layout with clear labels and smart filters made navigation and updates quick and easy. From bulk actions to item statuses, every detail supported smooth daily operations.
USER INTERFACE
USER INTERFACE
USER INTERFACE
Expanding into hosting seller websites powered by the Inventory Manager could increase inventory on the marketplace and unlock a new revenue stream. We could also explore hosting key industry sites, such as trade associations or leading fairs, to further embed ourselves in the industry.
This initiative would require broader discussions with stakeholders, as it could be a strong onboarding tool for new sellers. Gaining third-party buy-in and addressing technical integrations would be essential. While it’s a significant investment, the potential rewards are high. Managing seller domains and emails could also be included as an added incentive.
Expanding into hosting seller websites powered by the Inventory Manager could increase inventory on the marketplace and unlock a new revenue stream. We could also explore hosting key industry sites, such as trade associations or leading fairs, to further embed ourselves in the industry.
This initiative would require broader discussions with stakeholders, as it could be a strong onboarding tool for new sellers. Gaining third-party buy-in and addressing technical integrations would be essential. While it’s a significant investment, the potential rewards are high. Managing seller domains and emails could also be included as an added incentive.
learning outcomes
User intent vs. behaviour: Although users identified dimensions as a high-priority filter, they often prioritised style instead. This reveals that user behaviour doesn’t always align with stated preferences, highlighting the importance of data-driven insights and continuous post-launch reviews and testing.
next case study
results & impact
The redesign was a success. Users praised the clarity and simplicity of the new filter design.
17%
19%
12%
faster product discovery.
Users located products more quickly, reducing time-to-find metrics
increase in engagement.
Filter interactions increased, with users exploring a broader range of options
reduced drop-off rates.
Bounce rates on product listing pages decreased
results & impact
The redesign was a success. Users praised the clarity and simplicity of the new filter design.
17%
19%
12%
faster product discovery.
Users located products more quickly, reducing time-to-find metrics
increase in engagement.
Filter interactions increased, with users exploring a broader range of options
reduced drop-off rates.
Bounce rates on product listing pages decreased
results & impact
The redesign was a success. Users praised the clarity and simplicity of the new filter design.
17%
19%
12%
faster product discovery.
Users located products more quickly, reducing time-to-find metrics
increase in engagement.
Filter interactions increased, with users exploring a broader range of options
reduced drop-off rates.
Bounce rates on product listing pages decreased
multi-site uploAds
multi-site uploAds
Each manually processed image incurred a £1 + VAT fee. By introducing AI-powered background removal, it would significantly reduce these costs, saving the business thousands of pounds each month while improving scalability and turnaround time. The required functions would be:
• Flagging low-res or heavily cropped objects
• Checking for background distractions
• Automatically remove image background
Each manually processed image incurred a £1 + VAT fee. By introducing AI-powered background removal, it would significantly reduce these costs, saving the business thousands of pounds each month while improving scalability and turnaround time. The required functions would be:
• Flagging low-res or heavily cropped objects
• Checking for background distractions
• Automatically remove image background
Required Fields
4 of 6
Required Fields
4 of 6
Details
Details
Required Fields
2 of 4
Required Fields
2 of 4
attributes
attributes
Required Fields
4 of 5
Required Fields
4 of 5
categories
categories
Required Fields
1 of 1
Required Fields
1 of 1
images
images
Required Fields
0 of 2
Required Fields
0 of 2
internal
internal
SUBMIT ITEM
SUBMIT ITEM
SUBMIT ITEM
Complete optional fields
EDIT / Approve listing
upload
image/s
Using AI to populate item uploads streamlines the listing process by automatically extracting key information from uploaded images. Compared to the original method, this significantly reduces the upload time, saving sellers valuable time while ensuring greater consistency across listings.
Using AI to populate item uploads streamlines the listing process by automatically extracting key information from uploaded images. Compared to the original method, this significantly reduces the upload time, saving sellers valuable time while ensuring greater consistency across listings.
With 11 required fields to complete (18 total) sellers may input low-quality information, harming SEO and discoverability.
With 11 required fields to complete (18 total) sellers may input low-quality information, harming SEO and discoverability.
Optional fields such as Creator, Dimensions, Weight, Internal Notes would be difficult for AI to determine or calculate accurately from images alone and would still require manual input from the seller.
Optional fields such as Creator, Dimensions, Weight, Internal Notes would be difficult for AI to determine or calculate accurately from images alone and would still require manual input from the seller.
introducing AI
results & impact
Moving from an MVP to a full V1 was a time-consuming investment, but a necessary one. By introducing a suite of new features, we were able to better support sellers and help them realise the full potential of the platform. These enhancements made the value clearer and encouraged deeper engagement.
Moving from an MVP to a full V1 was a time-consuming investment, but a necessary one. By introducing a suite of new features, we were able to better support sellers and help them realise the full potential of the platform. These enhancements made the value clearer and encouraged deeper engagement.
27%
48%
15%
increase in inventory added per month
increase in inventory added per month
of sellers engagement increased after improving the MVP
of sellers engagement increased after improving the MVP
increase in promoted items
increase in promoted items
reflections
It’s a shame we weren’t able to implement and test some of the larger initiatives, as they held strong potential to create a more compelling offering for sellers. Integrating AI into the upload process could have drastically reduced average upload times, while linking the Inventory Manager to sellers’ websites would ensure their full inventory was listed and visible on the marketplace. Convenience is key for sellers, and both ideas had the potential to be game changers.
It’s a shame we weren’t able to implement and test some of the larger initiatives, as they held strong potential to create a more compelling offering for sellers.
Integrating AI into the upload process could have drastically reduced average upload times, while linking the Inventory Manager to sellers’ websites would ensure their full inventory was listed and visible on the marketplace.
Convenience is key for sellers, and both ideas had the potential to be game changers.
next case study
next case study
The upload flow was initially divided into five steps. This set up was a more digestible option for sellers. Having one long form on one page was considered overwhelming and off-putting.
The upload flow was initially divided into five steps. This set up was a more digestible option for sellers. Having one long form on one page was considered overwhelming and off-putting.
create an item
Improving Seller Tools
Actions v2
Providing more flexibility for sellers to relist sold items or move them back to drafts proved to be in higher demand than expected. Initially overlooked, this functionality became a key feature based on user feedback.
Actions v2
Providing more flexibility for sellers to relist sold items or move them back to drafts proved to be in higher demand than expected. Initially overlooked, this functionality became a key feature based on user feedback.
Actions v2
Providing more flexibility for sellers to relist sold items or move them back to drafts proved to be in higher demand than expected. Initially overlooked, this functionality became a key feature based on user feedback.
Repost tool
An oversight was initially not allowing sellers to promote existing items as well as new ones. This was addressed with the introduction of a repost icon in the UI, which allowed for easy re-promotion. The was popular, as it offered a simple and effective way to boost visibility of older listings.
Repost tool
An oversight was initially not allowing sellers to promote existing items as well as new ones. This was addressed with the introduction of a repost icon in the UI, which allowed for easy re-promotion. The was popular, as it offered a simple and effective way to boost visibility of older listings.
Repost tool
An oversight was initially not allowing sellers to promote existing items as well as new ones. This was addressed with the introduction of a repost icon in the UI, which allowed for easy re-promotion. The was popular, as it offered a simple and effective way to boost visibility of older listings.
Optimised for Mobile
Making the Inventory Manager and upload process mobile-friendly was a key improvement. We optimised layouts and ensured responsive performance across devices. This allowed sellers to upload, edit, and manage items quickly and efficiently from their phones or tablets.
Optimised for Mobile
Making the Inventory Manager and upload process mobile-friendly was a key improvement. We optimised layouts and ensured responsive performance across devices. This allowed sellers to upload, edit, and manage items quickly and efficiently from their phones or tablets.
Optimised for Mobile
Making the Inventory Manager and upload process mobile-friendly was a key improvement. We optimised layouts and ensured responsive performance across devices. This allowed sellers to upload, edit, and manage items quickly and efficiently from their phones or tablets.
List view
Introducing a list view gave sellers a clearer, more efficient way to manage their inventory. By showing more items on one screen, it reduced the need for excessive scrolling and made bulk actions quicker. This improved visibility and control, especially for sellers managing large inventories.
List view
Introducing a list view gave sellers a clearer, more efficient way to manage their inventory. By showing more items on one screen, it reduced the need for excessive scrolling and made bulk actions quicker. This improved visibility and control, especially for sellers managing large inventories.
List view
Introducing a list view gave sellers a clearer, more efficient way to manage their inventory. By showing more items on one screen, it reduced the need for excessive scrolling and made bulk actions quicker. This improved visibility and control, especially for sellers managing large inventories.
DETAILS
submit item
attributes
categories
images
internal
Required Fields
2 of 4
Required Fields
4 of 6
Required Fields
0 of 2
Required Fields
4 of 5
Required Fields
1 of 1
1
2
3
4
5
6
upload image/s
submit item
edit / approve listing
complete optional fields
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2
3
4